Swisher Electric Cooperative, Inc. is a distribution cooperative (Texas 108 Swisher County) with headquarters in Tulia, Texas, serving portions of Armstrong, Briscoe, Castro, Hale, Randall, and Swisher Counties.
Swisher serves in the south-central Panhandle of Texas. The service area includes about 1,871 square miles at an elevation of approximately 3,500 feet. The majority of the area consists of smooth and gently sloping plains. However, in the eastern section, the smooth plains break off into eroded areas which that are a part of the rolling plains section of Texas. Generally, there is an escarpment which that separates the high plains area from the rolling plains.
The Ogallala Aquifer lies under most of the service area. It provides most of the water supply of good quality for irrigation pumping and other uses throughout the southern high plains. The growing season is approximately 190 days per year and the principal farm crops are corn, cotton, grain sorghum, hay, and wheat. Sunflowers, and vegetables are also grown in smaller quantities in the service area. The cattle industry is enhanced by winter wheat pasture and summer grass production on the rangeland. More than 300,000 cattle are fed each year in area feed yards. The economy of the region is highly dependent on the agricultural production, with changes affecting the population, load growth, and electricity sales. The maximum demand for electricity occurs during the summer, primarily from irrigation and air conditioning loads during the hot and dry periods.